Back to courses
BUSINESS & PROFESSIONALS Intermediate

AI for E-commerce and Retail

Read the first lesson free — in full No account, no card · plus the interactive platform demo and the AI Professor Start now

A premium, hands-on course on applying artificial intelligence across the modern e-commerce and retail operation in 2026 — built for online store owners, e-commerce and merchandising managers, marketplace sellers, retail operations and CRO specialists, and product content teams. You will learn where AI genuinely moves revenue and efficiency across the shopper journey: writing accurate product descriptions and listings at scale, generating and enhancing product imagery, powering recommendations and personalization, running AI-driven site search and merchandising, forecasting demand and managing inventory, deploying dynamic pricing responsibly, moderating reviews and user-generated content, running conversational shopping assistants and retail customer service, driving email and retargeting, optimizing Amazon and Shopify listings, detecting fraud, and improving analytics and conversion. Every operational module is paired with the legal guardrails that matter in the EU: truthful product claims under consumer-protection law, disclosure of AI-generated content and reviews, GDPR for customer data and personalization, lawful dynamic pricing, and chatbot transparency under EU AI Act Article 50. The guiding principle throughout: AI scales your store, humans stay accountable for what customers see, pay, and trust. Includes real prompts, workflows, tool comparisons, checklists and a comprehensive final assessment. This is educational material, not legal advice.

10 modules
30 lessons
~25h duration
v1.0 version
AI professor An AI agent built into every lesson — ask questions and get instant answers based on the course content
Hands-on exercises Real scenarios and practical exercises directly on the platform, with instant feedback
Progress & analytics A personal dashboard with statistics, streaks, scores and structured learning paths
Interactive AI quizzes Questions generated by AI and adapted to your level, with detailed explanations
Individual course access
€49
+ VAT / month
Get started
All lessons AI quizzes AI professor included Cancel anytime
Or read the first lesson free
or
Recommended
Business bundle
€199
+ VAT / month
See the Business bundle
  • Every Business courseA full library, not just this course
  • AI professor in every lessonAnswers when you need them, included in your subscription
  • Quizzes, progress, streaks & statistics
  • Content updated regularly
Cancel anytime
Secure payment
Updated regularly
Content in English
Built-in AI agent Exclusive Ask anything about the lesson and get an instant answer — the agent knows the course content
Interactive AI chat Automatic summaries Personalized quizzes

What you will learn

Practical skills you gain by completing this course

Module 0 — The AI E-commerce and Retail Landscape in 2026
Module 1 — Product Content and Listings at Scale
Module 2 — Product Photography and Visual Content with AI
Module 3 — Personalization and Recommendations
Module 4 — AI Site Search and Merchandising
Module 5 — Pricing, Inventory, Demand and Retail Operations
Module 6 — Conversational Commerce, Service and Email
Module 7 — Reviews, UGC, Loyalty and Marketplaces
Module 8 — Fraud, Analytics, CRO and Your Roadmap
Final Quiz — AI for E-commerce and Retail

Who it is for

Professionals from any field Managers and team leads Entrepreneurs Freelancers Consultants Anyone who wants to use AI

Recommended level

Intermediate

Basic knowledge of AI and the specific domain is recommended.

Updates

Regular

Last update: Aug 8, 2026. Content kept up to date.

Category

Business & Professionals

Accessible to any professional — available with individual course access or the Business / All Access bundle.

Intermediate level

Basic knowledge recommended

Basic knowledge of AI and the specific domain is recommended to get the most out of it.

Always up to date

Last update: Aug 8, 2026

The course is updated regularly with the latest information, tools and practices from the industry.

Practical and applied

30 lessons with real examples

Each lesson includes practical scenarios, actionable checklists and quizzes to check your understanding.

Curriculum

10 modules, 30 lessons — structured to learn step by step.

10 modules
30 lessons
~25h of content
Interactive quizzes
Free preview available What E-commerce and Retail Teams Need to Know About AI in 2026
Read the preview
1 Writing Product Descriptions and Listings with AI
52 min
2 Product Data Quality: Taxonomy, Attributes and Catalog Enrichment
50 min
3 SEO Product Content and Structured Data with AI
50 min
4 Legal Guardrails: Accurate Product Claims
52 min
1 AI Product Photography and Image Enhancement
50 min
2 Generated Models, Lifestyle Scenes and Disclosure
50 min
1 How Recommendation Engines Work for Retail
50 min
2 Personalization at Scale Across the Journey
50 min
3 Testing and Measuring Personalization: Experiments and Uplift
50 min
4 GDPR and Consent for Personalization
52 min
1 AI Site Search: Semantic and Visual Discovery
50 min
2 AI Merchandising and Category Management
50 min
1 Dynamic Pricing with AI — Done Legally
52 min
2 Demand Forecasting and Inventory with AI
50 min
3 AI for Returns Reduction and Reverse Logistics
50 min
4 In-Store and Omnichannel AI for Retail
50 min
1 Shopping Assistants and Conversational Commerce
50 min
2 Agentic Commerce: AI Shopping Agents and Getting Your Store Ready
50 min
3 AI Customer Service for Retail
50 min
4 Email, SMS and Retargeting with AI
50 min
1 Customer Reviews and UGC with AI
50 min
2 Loyalty and Retention with AI
50 min
3 Marketplace Optimization: Amazon and Beyond
52 min
1 Fraud Detection and Trust in Retail
50 min
2 Analytics and Conversion Rate Optimization with AI
50 min
3 Building an AI Governance Framework for Your Retail Operation
50 min
4 Your AI Retail Roadmap and Operating Model
50 min
1 Final Assessment: AI for E-commerce and Retail
30 min
Access this course from €49 / month

Ready to start learning?

Create an account and choose how you want to learn — just this course, or the full Business bundle.

30 hands-on lessons Content updated regularly AI professor included in your subscription