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AI for Digital Marketing

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A complete AI course for digital marketing, updated for 2026. Covers content generation with GPT-5.5 and Claude Opus 4.8, SEO in the age of Google AI Overviews, copywriting, social media, email marketing, AI video and audio, Performance Max and Meta Advantage+, predictive analytics, personalisation, ethics and the EU AI Act, plus real case studies and hands-on projects for marketers.

11 modules
31 lessons
~27h duration
v1.0 version
AI professor An AI agent built into every lesson — ask questions and get instant answers based on the course content
Hands-on exercises Real scenarios and practical exercises directly on the platform, with instant feedback
Progress & analytics A personal dashboard with statistics, streaks, scores and structured learning paths
Interactive AI quizzes Questions generated by AI and adapted to your level, with detailed explanations
Individual course access
€49
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  • Every Business courseA full library, not just this course
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  • Quizzes, progress, streaks & statistics
  • Content updated regularly
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Updated regularly
Content in English
Built-in AI agent Exclusive Ask anything about the lesson and get an instant answer — the agent knows the course content
Interactive AI chat Automatic summaries Personalized quizzes

What you will learn

Practical skills you gain by completing this course

Fundamentals of AI in Digital Marketing
Content Generation and SEO with AI
Social Media and Community with AI
Email Marketing and Automation with AI
Paid Ads and Performance Marketing with AI
Analytics, Data and Personalisation with AI
Video, Audio and Visual Marketing with AI
Ethics, Regulation and an AI-First Strategy
Case Studies and Hands-On Projects
Official Resources, 2026 Updates and Learning Paths
Final Quiz — AI in Digital Marketing

Who it is for

Professionals from any field Managers and team leads Entrepreneurs Freelancers Consultants Anyone who wants to use AI

Recommended level

Beginner

No prior knowledge required. The course starts from scratch.

Updates

Regular

Content updated regularly with the latest practices from the industry.

Category

Business & Professionals

Accessible to any professional — available with individual course access or the Business / All Access bundle.

Beginner level

Suitable for beginners

No prior knowledge needed. The course starts from scratch and builds step by step.

Always up to date

Up-to-date content

The course is updated regularly with the latest information, tools and practices from the industry.

Practical and applied

31 lessons with real examples

Each lesson includes practical scenarios, actionable checklists and quizzes to check your understanding.

Curriculum

11 modules, 31 lessons — structured to learn step by step.

11 modules
31 lessons
~27h of content
Interactive quizzes
Free preview available How AI Is Transforming Digital Marketing in 2026
Read the preview
1 Free preview lesson How AI Is Transforming Digital Marketing in 2026
Read the preview
2 Essential AI Tools for Marketers
50 min
3 MarTech Stack Architecture with AI
50 min
4 AI Automation Levels in Marketing
50 min
1 AI Content Generation: From Idea to Publication
55 min
2 SEO Optimization with AI and Google AI Overviews
55 min
3 AI Copywriting: Ads, Email, and Landing Pages
50 min
4 Content Strategy and Editorial Calendar with AI
50 min
1 Social Media Automation with AI
55 min
2 Creating Visual and Video Content for Social Media with AI
50 min
3 Community Management and Social Listening with AI
50 min
1 Intelligent Email Marketing with AI
50 min
2 AI-Powered Automations and Funnels
55 min
3 Advanced Personalization and Segmentation with AI
50 min
1 Google Ads with AI: Performance Max and Beyond
55 min
2 Meta Ads and Paid Social with AI
55 min
3 Campaign Optimization, ROAS, and Budgeting with AI
50 min
1 Customer Analytics and Predictive Marketing with AI
55 min
2 Personalization at scale with AI
50 min
3 Dashboards, reporting, and decision-making with AI
50 min
1 AI Image Generation and Visual Design
55 min
2 AI Video Marketing: From Script to Publishing
55 min
3 Audio, Podcast, and Voice Marketing with AI
50 min
1 Ethics and Brand Safety in AI Marketing
50 min
2 Legislation: EU AI Act, GDPR, and Marketing Compliance
55 min
3 AI-First Marketing Strategy: Roadmap and Implementation
55 min
1 Case Study: The AI-Driven Digital Transformation of an Online Fashion Store
55 min
2 Case Study: An AI Strategy for a Marketing Agency
55 min
3 Hands-On Project: Build Your AI Marketing Strategy
60 min
1 Official Resources, What Changed in 2026, and Next Steps
38 min
1 Final Assessment — AI in Digital Marketing
60 min
Access this course from €49 / month

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31 hands-on lessons Content updated regularly AI professor included in your subscription