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BUSINESS & PROFESSIONALS Intermediate Popular

AI for Sales and CRM

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A premium, complete AI course for sales and CRM, updated for 2026. Covers the fundamentals of AI in sales, predictive lead scoring with 85-92% accuracy, intelligent CRM (HubSpot Breeze AI, Salesforce Einstein, Zoho Zia), B2B prospecting with AI, hyper-personalised outreach, social selling, advanced strategies (ABS, revenue forecasting, AI coaching), team productivity and automation, a complete tech stack, data integration, data governance, ethics and EU AI Act/GDPR compliance, implementation with a roadmap and KPIs, real-world case studies and a hands-on AI strategy project.

11 modules
28 lessons
~25h duration
v1.0 version
AI professor An AI agent built into every lesson — ask questions and get instant answers based on the course content
Hands-on exercises Real scenarios and practical exercises directly on the platform, with instant feedback
Progress & analytics A personal dashboard with statistics, streaks, scores and structured learning paths
Interactive AI quizzes Questions generated by AI and adapted to your level, with detailed explanations
Individual course access
€49
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  • Content updated regularly
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Content in English
Built-in AI agent Exclusive Ask anything about the lesson and get an instant answer — the agent knows the course content
Interactive AI chat Automatic summaries Personalized quizzes

What you will learn

Practical skills you gain by completing this course

Fundamentals of AI in Sales
Intelligent CRM and Automation
B2B Prospecting and Outreach with AI
Advanced AI Sales Strategies
AI for Sales Teams and Productivity
AI Tech Stack and Integrations for Sales
Ethics, Legislation and AI Compliance in Sales
Implementation and Scaling
Case Studies and Hands-On Projects
Resources, 2026 Updates and Learning Paths
Final Quiz — AI for Sales and CRM

Who it is for

Professionals from any field Managers and team leads Entrepreneurs Freelancers Consultants Anyone who wants to use AI

Recommended level

Intermediate

Basic knowledge of AI and the specific domain is recommended.

Updates

Regular

Content updated regularly with the latest practices from the industry.

Category

Business & Professionals

Accessible to any professional — available with individual course access or the Business / All Access bundle.

Intermediate level

Basic knowledge recommended

Basic knowledge of AI and the specific domain is recommended to get the most out of it.

Always up to date

Up-to-date content

The course is updated regularly with the latest information, tools and practices from the industry.

Practical and applied

28 lessons with real examples

Each lesson includes practical scenarios, actionable checklists and quizzes to check your understanding.

Curriculum

11 modules, 28 lessons — structured to learn step by step.

11 modules
28 lessons
~25h of content
Interactive quizzes
Free preview available The AI Revolution in Sales: From Administrative Work to Strategic Deal Closing
Read the preview
1 Free preview lesson The AI Revolution in Sales: From Administrative Work to Strategic Deal Closing
Read the preview
2 AI Lead Scoring and Qualification: How to Find the Real Buyer in a Sea of Noise
55 min
3 Sales Pipeline and Predictive Analytics: The End of Gut-Feeling Forecasts
55 min
1 AI CRM in 2026: HubSpot Breeze, Salesforce Einstein, and How to Choose Correctly
55 min
2 Automated Follow-up and Nurturing with AI: How to Never Lose Another Lead
55 min
3 Conversational AI and Sales Chatbots: From "Dumb Robot" to Qualification Agent
55 min
1 B2B Prospecting with AI: Strategy, Tools, and Workflows
55 min
2 Hyper-personalization in Outreach: Email, Video, and Messaging with AI
55 min
3 Social Selling with AI: LinkedIn, Communities, and Account-Based Marketing
55 min
1 Personalization at Scale and Account-Based Selling: How to Sell "1-to-1" to 1,000 Companies
55 min
2 Revenue Forecasting and Price Optimization with AI: How to Stop Leaving Money on the Table
55 min
3 Sales Enablement and Coaching with AI: How to Clone Your Best Salespeople
55 min
1 AI-Powered Training and Onboarding for Sales Teams
55 min
2 Sales Productivity with AI: Automation and Efficiency
55 min
3 Sales-Marketing Alignment with AI (Smarketing)
55 min
1 The Architecture of the AI Sales Tech Stack in 2026
55 min
2 Integrating Data and Information Sources for AI in Sales
55 min
3 Data Governance and Data Quality in the CRM Ecosystem
55 min
1 Ethics and Transparency in Using AI for Sales
55 min
2 The EU AI Act, GDPR, and Compliance in B2B Sales
55 min
1 AI Implementation Strategy in Sales — Roadmap and KPIs
55 min
2 Change Management and AI Adoption in Sales Organizations
55 min
3 Scaling and Continuous Optimization of AI-Powered Sales
55 min
1 Case Study: Transforming a B2B Sales Team with AI
55 min
2 Case Study: An Intelligent CRM for a Fashion E-commerce Retailer
55 min
3 Hands-On Project: Build Your AI Sales Strategy
60 min
1 Official Resources, 2026 Updates, and Learning Paths
32 min
1 Final Assessment — AI for Sales and CRM
60 min
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28 hands-on lessons Content updated regularly AI professor included in your subscription