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BUSINESS & PROFESSIONALS Intermediate

AI for E-commerce and Retail

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A premium, hands-on course on applying artificial intelligence across the modern e-commerce and retail operation in 2026 — built for online store owners, e-commerce and merchandising managers, marketplace sellers, retail operations and CRO specialists, and product content teams. You will learn where AI genuinely moves revenue and efficiency across the shopper journey: writing accurate product descriptions and listings at scale, generating and enhancing product imagery, powering recommendations and personalization, running AI-driven site search and merchandising, forecasting demand and managing inventory, deploying dynamic pricing responsibly, moderating reviews and user-generated content, running conversational shopping assistants and retail customer service, driving email and retargeting, optimizing Amazon and Shopify listings, detecting fraud, and improving analytics and conversion. Every operational module is paired with the legal guardrails that matter in the EU: truthful product claims under consumer-protection law, disclosure of AI-generated content and reviews, GDPR for customer data and personalization, lawful dynamic pricing, and chatbot transparency under EU AI Act Article 50. The guiding principle throughout: AI scales your store, humans stay accountable for what customers see, pay, and trust. Includes real prompts, workflows, tool comparisons, checklists and a comprehensive final assessment. This is educational material, not legal advice.

10 modules
24 lessons
~6h duration
v1.0 version
AI professor An AI agent built into every lesson — ask questions and get instant answers based on the course content
Hands-on exercises Real scenarios and practical exercises directly on the platform, with instant feedback
Progress & analytics A personal dashboard with statistics, streaks, scores and structured learning paths
Interactive AI quizzes Questions generated by AI and adapted to your level, with detailed explanations
Individual course access
€49
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Business bundle
€199
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  • Every Business courseA full library, not just this course
  • AI professor in every lessonAnswers when you need them, included in your subscription
  • Quizzes, progress, streaks & statistics
  • Content updated regularly
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Content in English
Built-in AI agent Exclusive Ask anything about the lesson and get an instant answer — the agent knows the course content
Interactive AI chat Automatic summaries Personalized quizzes

What you will learn

Practical skills you gain by completing this course

Module 0 — The AI E-commerce and Retail Landscape in 2026
Module 1 — Product Content and Listings at Scale
Module 2 — Product Photography and Visual Content with AI
Module 3 — Personalization and Recommendations
Module 4 — AI Site Search and Merchandising
Module 5 — Dynamic Pricing, Inventory and Demand
Module 6 — Conversational Commerce, Service and Email
Module 7 — Reviews, UGC, Loyalty and Marketplaces
Module 8 — Fraud, Analytics, CRO and Your Roadmap
Final Quiz — AI for E-commerce and Retail

Who it is for

Professionals from any field Managers and team leads Entrepreneurs Freelancers Consultants Anyone who wants to use AI

Recommended level

Intermediate

Basic knowledge of AI and the specific domain is recommended.

Updates

Regular

Content updated regularly with the latest practices from the industry.

Category

Business & Professionals

Accessible to any professional — available with individual course access or the Business / All Access bundle.

Intermediate level

Basic knowledge recommended

Basic knowledge of AI and the specific domain is recommended to get the most out of it.

Always up to date

Up-to-date content

The course is updated regularly with the latest information, tools and practices from the industry.

Practical and applied

24 lessons with real examples

Each lesson includes practical scenarios, actionable checklists and quizzes to check your understanding.

Curriculum

10 modules, 24 lessons — structured to learn step by step.

10 modules
24 lessons
~6h of content
Interactive quizzes
Free preview available What E-commerce and Retail Teams Need to Know About AI in 2026
Read the preview
1 Writing Product Descriptions and Listings with AI
13 min
2 SEO Product Content and Structured Data with AI
12 min
3 Legal Guardrails: Accurate Product Claims
13 min
1 AI Product Photography and Image Enhancement
12 min
2 Generated Models, Lifestyle Scenes and Disclosure
12 min
1 How Recommendation Engines Work for Retail
12 min
2 Personalization at Scale Across the Journey
12 min
3 GDPR and Consent for Personalization
13 min
1 AI Site Search: Semantic and Visual Discovery
12 min
2 AI Merchandising and Category Management
12 min
1 Dynamic Pricing with AI — Done Legally
13 min
2 Demand Forecasting and Inventory with AI
12 min
1 Shopping Assistants and Conversational Commerce
12 min
2 AI Customer Service for Retail
12 min
3 Email, SMS and Retargeting with AI
12 min
1 Customer Reviews and UGC with AI
12 min
2 Loyalty and Retention with AI
12 min
3 Marketplace Optimization: Amazon and Beyond
13 min
1 Fraud Detection and Trust in Retail
12 min
2 Analytics and Conversion Rate Optimization with AI
12 min
3 Your AI Retail Roadmap and Operating Model
12 min
1 Final Assessment: AI for E-commerce and Retail
25 min
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24 hands-on lessons Content updated regularly AI professor included in your subscription