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SEO and AEO/GEO in the AI Era: Optimizing for Google, AI Overviews and Generative Engines

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A dedicated, end-to-end practitioner SEO course for the era of generative engines, updated for 2026. You learn the whole flow: the durable principles (E-E-A-T, search intent, site architecture, structured data) separated from the volatile tactics marked "verify against current sources", AI-assisted technical SEO, keyword and intent research at scale, topic clusters and topical authority, then the new layer — AEO and GEO: how to appear in Google AI Overviews and how to get cited by ChatGPT, Perplexity and Gemini, plus measuring citations (share-of-voice, Profound, Otterly) in the zero-click era. Everything anchored in real, dated sources (the Ahrefs study on the ~58% CTR drop for position 1, the Princeton GEO study at ACM KDD, Google's official guidance stating that "AEO and GEO are still SEO"), with an anti-snake-oil lesson that debunks myths (llms.txt, magic schema) and a chapter on ethics, consumer protection rules and re-verification. No guaranteed-rankings promises — you guarantee only methodology and process.

10 modules
30 lessons
~26h duration
v1.0 version
AI professor An AI agent built into every lesson — ask questions and get instant answers based on the course content
Hands-on exercises Real scenarios and practical exercises directly on the platform, with instant feedback
Progress & analytics A personal dashboard with statistics, streaks, scores and structured learning paths
Interactive AI quizzes Questions generated by AI and adapted to your level, with detailed explanations
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Content in English
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What you will learn

Practical skills you gain by completing this course

The 2026 SEO Landscape: From Classic SEO to AEO/GEO
Durable Fundamentals That Do Not Age
AI-Assisted Technical SEO
Keyword and Intent Research at Scale with AI
Content SEO: Topical Authority That Ranks
AEO and GEO: Visibility in AI Overviews and Citations in Generative Engines
Measuring AI Citations and Analytics in the Zero-Click Era
Programmatic SEO and Responsible Scaling with AI
Anti-Snake-Oil, Ethics, Consumer Protection and Re-Verification
Applied Project: An End-to-End SEO + GEO Strategy

Who it is for

Professionals from any field Managers and team leads Entrepreneurs Freelancers Consultants Anyone who wants to use AI

Recommended level

Intermediate

Basic knowledge of AI and the specific domain is recommended.

Updates

Regular

Content updated regularly with the latest practices from the industry.

Category

Business & Professionals

Accessible to any professional — available with individual course access or the Business / All Access bundle.

Intermediate level

Basic knowledge recommended

Basic knowledge of AI and the specific domain is recommended to get the most out of it.

Always up to date

Up-to-date content

The course is updated regularly with the latest information, tools and practices from the industry.

Practical and applied

30 lessons with real examples

Each lesson includes practical scenarios, actionable checklists and quizzes to check your understanding.

Curriculum

10 modules, 30 lessons — structured to learn step by step.

10 modules
30 lessons
~26h of content
Interactive quizzes
Free preview available What Changed: AI Overviews, Zero-Click Search, and the CTR Decline
Read the preview
1 Free preview lesson What Changed: AI Overviews, Zero-Click Search, and the CTR Decline
Read the preview
2 The New Vocabulary: SEO, AEO, GEO, AI Overviews, and AI Mode — Clear Definitions
50 min
3 The map of modern strategy: durable principles vs. volatile tactics
50 min
1 E-E-A-T in practice: experience, expertise, authoritativeness, trust
55 min
2 Search intent: informational, navigational, transactional, commercial
50 min
3 Site architecture and structured data: the foundation that never goes out of style
55 min
1 Crawlability and indexing: how search engines find and understand you
50 min
2 Commercial control of AI crawlers: block-by-default, pay-per-crawl, and content licensing
42 min
3 Core Web Vitals and Performance: Experience as a Durable Signal
50 min
4 Schema Markup in Practice: Implementation, Validation and Maintenance with AI
50 min
1 From Keywords to Topics: Modern Research with AI
50 min
2 Real Questions and SERP Analysis: What the User Actually Wants
50 min
1 Topic clusters and pillar pages: the architecture of topical authority
55 min
2 Content that ranks: structure, freshness, and updates
50 min
1 How to Appear in Google AI Overviews and AI Mode
55 min
2 How You Get Cited by ChatGPT, Perplexity, Gemini, and Claude
55 min
3 Mentions, sources, and off-site: how to become a source AI consults
50 min
1 Share-of-voice in AI engines: what you measure and why
50 min
2 AI citation monitoring tools: Profound, Otterly, and the ecosystem
50 min
3 Analytics in the zero-click era: what you can still measure and what you report honestly
50 min
1 Programmatic SEO: Volume at Scale Without Falling into Spam
50 min
2 Responsible AI Scaling Workflows: Human-in-the-Loop and QA
50 min
1 Debunk: llms.txt, special schema for AI Overviews, and other myths
50 min
2 Black-hat to avoid: cloaking, link schemes, PBNs and content abuse
50 min
3 Consumer protection, fair advertising and promises: what you CAN and CANNOT guarantee
50 min
4 How to re-verify when the algorithm changes: a durable process
50 min
1 The Audit: Technical, Content, and AI Visibility Diagnosis of a Real Website
55 min
2 Strategy and Execution: A Prioritized SEO + GEO Roadmap
50 min
3 Measurement and Iteration: Dashboard, Honest Reporting and Continuous Re-Verification
50 min
4 Official Resources, 2026 Updates and Learning Paths
48 min
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30 hands-on lessons Content updated regularly AI professor included in your subscription