SEO and AEO/GEO in the AI Era: Optimizing for Google, AI Overviews and Generative Engines

A dedicated, end-to-end practitioner SEO course for the era of generative engines, updated for 2026. You learn the whole flow: the durable principles (E-E-A-T, search intent, site architecture, structured data) separated from the volatile tactics marked "verify against current sources", AI-assisted technical SEO, keyword and intent research at scale, topic clusters and topical authority, then the new layer — AEO and GEO: how to appear in Google AI Overviews and how to get cited by ChatGPT, Perplexity and Gemini, plus measuring citations (share-of-voice, Profound, Otterly) in the zero-click era. Everything anchored in real, dated sources (the Ahrefs study on the ~58% CTR drop for position 1, the Princeton GEO study at ACM KDD, Google's official guidance stating that "AEO and GEO are still SEO"), with an anti-snake-oil lesson that debunks myths (llms.txt, magic schema) and a chapter on ethics, consumer protection rules and re-verification. No guaranteed-rankings promises — you guarantee only methodology and process.

The course has 10 modules and 30 lessons, with 419 quiz questions. The full curriculum, module by module, is shown on the course page.

The course is Intermediate level: it helps to already know the basics of AI and of the course’s field. Business courses require no programming.

The estimated duration is about 26 hours, across 30 lessons. You learn at your own pace, and your progress is saved automatically at every lesson, so you can pick up where you left off.

Access to this course alone costs €99 per month. The course is also included in the Business bundle, €299 per month for all 25 Business courses, and in All Access, €499 per month for the whole international catalog.

Plans are billed monthly, in EUR. Every price is a total, with VAT included at the rate of your country. Compare the plans.

Yes. You can read a free preview of lesson 1, “What Changed: AI Overviews, Zero-Click Search, and the CTR Decline”, without an account. The preview shows you how the lesson is written; the rest of the lesson and the other lessons open after payment.

The AI Professor is built into every lesson and starts from the lesson you have open: it explains the passages you select, gives you examples, summarizes the lesson, tests you with a quiz and prepares review flashcards. You can type or talk to it, in English.

It is included in your subscription, per-course access included, with a monthly fair-use limit. It is an AI system, not a human teacher, and its answers may contain errors; details in the Terms.

When you meet the completion thresholds shown on the platform (lessons completed and the minimum quiz score), you can issue your Certificate of Completion for “SEO and AEO/GEO in the AI Era: Optimizing for Google, AI Overviews and Generative Engines” from your account, with a unique number, publicly verifiable on the site.

It is a private attestation of course completion, issued by GALIAN SOFTWARE DEVELOPMENT SRL. It is NOT a diploma or a state-recognised qualification under Romanian Laws 198/2023, 199/2023 or Government Ordinance 129/2000; employers may take it into account at their own discretion. Details in the Certification policy.

Yes. Course access and the bundles are subscriptions that renew automatically at the end of each monthly billing period. You can see the next renewal date in your account at any time.

You can stop the renewal at any time, from your account or by email, with no other formality. Access stays active until the end of the period already paid for, and no pro-rata refund is made for a period already started, except in the cases provided by law. Your progress stays saved in your account. Details in the Terms & Conditions, section 5.5.

Yes. Company plans give a team access to the courses, with a dashboard where you follow each member’s progress and manage seats centrally. See the plans for companies.